Problem: Many professional service firms don’t have a consistent digital marketing strategy in place to generate a steady flow of leads to keep your sales pipeline full so you can increase your customer base. This eventually leads to you losing repeat customers. Sales stagnate or start slowing up. Profit is declining. And in many cases, losing one major customer can cause you to go out of business.
Question: What is your strategy for adding new customers to your professional service firm?
Answer: “I don’t know” isn’t an answer. Neither is “I don’t need a strategy. I have enough customers.”
ONE digital marketing strategy you can use to add customers to your business is ‘The Diesil Digital Method’.
Here’s how it works:
🧲We will use your digital presence as a lead generation machine that focuses on solving your target customers problem so you can attract qualified leads and increase your customer base on autopilot instead of using your digital presence as a brochure or catalog that showcases who you are and the goods & services you offer like everyone else.
Let’s get started…
Stage 1: Optimize Your FREE Digital Profiles
•Claim & Verify As Much FREE Digital Real Estate As You Can With The Omnipresent Strategy
🕸️Make sure your FREE digital profiles are optimized with your keywords and your branding looks consistent (has the same branding and correct information about your PSF) on each platform.
Things you’ll need to do:
-Tagline (core marketing message)
-Keywords List
-Logo
-Images
-Google My Business
-Online Business Directories
-Social Media
Stage 2: Create a Conversion-Friendly Business Website
•Look like a Pro at Your Craft with The Mousetrap Home Page Strategy
🪤Use your copy to give your website visitors a compelling reason to take one, primary action when they land on your home page – i.e. “schedule call”, “schedule appointment”.
Things you’ll need to do:
-Write your copy loosely based on the mousetrap page structure
-Gather your images & graphics
-Choose a site design style🕴️
-Build your site
-SEO your site
-Test your site
-Go Live!
-Promote your link (Stage 3)
Stage 3: Make Your Business Website More Discoverable
•Use Content Marketing to Drive Traffic with The Ski Slope Strategy
⛷️”Guiding your target customers down the “ski slope” to get them to know, like and trust you… then you’re guiding them to the finish line (aka your offer).” – Chris Von Wilpert
Step 1: Build topic clusters to get new organic traffic.
🟢Green Circle Content
Things you need to do:
-Pillar Pages Matrix
-SubTopic Pages Matrix
-Steps: 1) publish all subtopic pages on blog, 2) create pillar page (define, describe, link), 3) link subtopic pages to pillar page and all subtopic pages in the topic cluster.
Step 2: Run quarterly marketing promotions to get new leads.
🟦Blue Square Content
Things you need to do:
-Marketing Promo Matrix
-New Leads Matrix
-Steps: 1) Run ONE marketing promo per quarter, 2) double down on promos that drive the highest volume of leads and cost less per lead than your maximum cost per lead target.
Step 3: Promote case studies to convert traffic and leads into new customers.
♠️Black Diamond Content
Things you need to do:
-The EVERYWHERE EFFECT Case Studies Sales Funnel
-Steps: 1) Retarget your traffic and email leads (who haven’t converted into sales yet.), 2) Retarget them across all the different online platforms they visit (start with $10 per day, per ad network, per case study.), 3) Retarget them with new case studies and training content they’ve never seen before, with a call to action to your sales page.
There you have.
The Diesil Digital Method is a simple digital marketing strategy you can use in addition to whatever you’re doing marketing wise offline to add new customers to your professional service firm – on autopilot.
Diesil Digital works with professional service firms who want to take the guesswork out of using digital marketing solutions to increase their customer base on autopilot.
Schedule a call with us today to start supercharging your customer growth!
