If you’re trying to figure out who the best website designers for small business & professional service firms are, then we have some pointers to share with you to get you headed in the right direction.
There’s no point in having a website if it doesn’t produce leads and sales. And it would be in your best interest if it could complete some other essential functions in your professional service firm like collecting payments.
That’s why choosing a person to help you create and manage your digital brand is such an important decision. This is the person you plan on helping you create a profitable website for your business, right?
If you don’t know what qualities to look for, I’ll keep it simple a share a few to help you make a more informed decision:
1/Do you know the difference between a website designer and website developer?
A website has two basic parts – a front end (the actually pages people see when they type your domain name into their browser) and a back-end (the actually server space your website files are stored at). Web Designers work on what website pages look like. Web Developers work on how website store files and data. And while we’re at it, Graphic Designers work on how business logos and other graphics you use look. Copywriters work on the words you will use to communicate your message throughout your digital brand.
Multiple skillsets are required to create and manage your digital brand. Some are simple to learn while others take more intensive training. Who you hire and how much you pay them is more about the quality of their work in helping you achieve your goals more than the actually deliverables they give you. I mean, what good is it to have an award winning website design if it doesn’t produce leads?
2/Do you need digital strategy, tactics or both?
You have a problem – you need a tool that generates a steady flow of leads for your business without relying on third-party websites and digital ads. People usually focus on a tactic like ‘creating a website’ first without putting much time into developing a strategy. Then they wonder why their website isn’t generating leads.
Strategy dictates the digital marketing activities needed to achieve your business goals. Tactics dictate how you will get those activities done.
That’s why it’s important for you to already have a plan, and ideally your website copy and images already done by the time you start looking for a website designer. This will save time and money since they won’t have to figure out a digital marketing strategy and digital brand from scratch
3/Do you have a vision for your digital marketing strategy?
The first step to hiring someone to work on your digital brand is knowing what you want them to do for you. Do you already have a digital marketing strategy, or do you need them to help you create one? Do you have an idea for what you want you website to look like that you can show them, or do you need them to come up with a concept from scratch? Do you already have your website copy (text for each section), images, logos, graphics, and other essential digital assets, or do you need them to set these things up for you?
The answers to these questions gives you a starting point in regards to what you’ll actually be hiring a website designer to do for you.
All in all, when it comes to when it comes to finding website designers for small business and professional service firms, knowing what you actually want them to do is more important on their skill set and rates.
You knowing what you need will help you figure out what you need to invest in your digital brand better than having asking people “How much do you charge to design websites?”
Diesel Digital specializes in helping professional service firms take the guesswork out of using their digital brand to increase their customer base. Schedule a call with us today to turn your digital brand into your professional service firms #1 salesperson at www.diesildigital.com.
